Dissemination of “Money Drum Dance” under the background of cultural and tourism integration

For the non-heritage dance to be better inherited, it is indispensable to have some new ways of dissemination. Under the background of rapid economic development in modern society, people's living standards have gradually improved, and people have begun to pursue spiritual enjoyment after obtaining material satisfaction. The creation of the "tourism + culture" industry model provides more practice and application venues for the non-heritage dance, and stimulates its new vitality and vigour.

The activity I envisage is to organise a parade on the Money Drum Dance at the Splendid China Folk Village in Shenzhen, China. Guangdong Province as the birthplace of the Money Drum Dance, Shenzhen is a famous tourist city, each scenic spot attracts a large number of tourists to visit every day. The Splendid China Folk Village is also known as the "Museum of Chinese Folklore", and the richness of its "25 villages and 56 ethnic groups" is very suitable for organising activities on intangible cultural heritage dances. This activity not only effectively spreads the Money Drum Dance, but also protects and promotes the local folk village as a famous historical site on another level.

Splendid China Folk Village

The main content of the activity is the parade performance of Money Drum Dance in the folk village, that is, for the dancers are not limited to a fixed site to perform a dance programme, but the whole team of performers shuttle in the folk village, walking and dancing. This form not only attracts tourists to the village, but also effectively bridges the gap between the performers and the tourists, who are no longer passive recipients of the performance, but can actively join in the dance, which will bring them a strong sense of interaction and participation, and at the same time greatly increase the curiosity and interest of tourists in the Money Drum Dance. 

Some dance parade performances

By integrating the intangible cultural heritage dance "Money Drum Dance" with the popular lifestyle of "tourism", I believe that the current situation of "difficult popularization" and "less dissemination" of traditional intangible cultural heritage in cities has been improved to a certain extent.